Agency
Among the senior leadership team, I assisted in the formation and establishment of the agency.
Along with other exec and senior-level peers, I provided guidance for strategic direction and growth of the agency, as well as participated in many cultural events, fostering greater inter-team connectivity and community.
Team
As head of Experience, I led all creative teams for the agency, overseeing and providing leadership to the customer experience, design, development and analytics teams.
Provided guidance to cross-functional teams who provided support to creative accounts, such as client service and project management.
Operations
Led the activation of 12 cross-functional operating models for all disciplines and services provided by the agency.
Evolved team work styles and collaborative connectivity by introducing more contemporary forms of process and workflows for creative, design, development, and project management operations.
Led the activation and integration of more efficient forms of technology at the agency, to support ongoing operations toward an asynchronously connected workforce.
Business Development
Led most activities related to the development of proposals, scopes, estimates and timelines for creative accounts/projects.
Participated in many new business pitches and opportunities, helping facilitate a diversified portfolio of clients. My involvement typically represented our CX, creative, interactive and analytics expertise – my strengths are is in active listening and closing.
Clients
Facebook, AIG, Barnes, Saint Gobain, EY, NFP, National Holdings, Cysurance, Alio, ProSight and others.
Achieving scale is possible with the right team, ops and technology.
Shoot me an email if you would like to understand my perspective on the topic. caleb@freemanhelp.com.
Previous role
Peppercomm – New York, NY
July 2016 – December 2017